Diversification strategy : how to grow a business by diversifying successfully (Book, 2009) [Hayden Memorial Library @ Citrus College]
skip to content
Diversification strategy : how to grow a business by diversifying successfully Preview this item
ClosePreview this item

Diversification strategy : how to grow a business by diversifying successfully

Author: Graham Kenny
Publisher: London ; Philadelphia : Kogan Page, 2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
'Diversification Strategy' challenges conventional wisdom & offers a blueprint for successful diversification management, with case studies including General Electric, Wesfarmers, Bidvest, ITC & Burns Philip. It offers analysis of the process & identifies seven characteristics shared by successfully diversified corporations.
You are not connected to the Hayden Memorial Library @ Citrus College network. Access to online content and services may require you to authenticate with your library. My Library Account Access
Getting this item's online copy... Getting this item's online copy...

Find a copy in the library

Getting this item's location and availability... Getting this item's location and availability...

WorldCat

Find it in libraries globally
Worldwide libraries own this item

Details

Document Type: Book
All Authors / Contributors: Graham Kenny
ISBN: 9780749456641 0749456647
OCLC Number: 313653811
Description: xvii, 206 pages ; 25 cm
Contents: Part one: Setting the diversification scene. 1. Management's leper ; 2. What is diversification? ; 3. Identifying successful diversifiers ; 4. The diversified exemplars --
Part two: Detailing the strategy. 5. Establish a supportive corporate center ; 6. Select capable division managers ; 7. Install appropriate performance measures ; 8. Set effective incentives ; 9. Align the corporate culture ; 10. Secure competitive advantage ; 11. Buy well and integrate --
Part three: Learning from some corporate cases. 12. When diversification goes pear-shaped ; 13. Dabbing in diversification ; 14. Diversification genius? ; 15. The focused message for diversifiers --
Part four: Changing your perspective. 16. Adopting a different view ; 17. Diversification lessons.
Responsibility: Graham Kenny.

Abstract:

Diversification Strategy describes in clear detail the seven characteristics of successful diversifiers, revealing a blueprint for successful diversification based on a close examination of the  Read more...
Retrieving notes about this item Retrieving notes about this item

Reviews

User-contributed reviews

Tags

All user tags (1)

View most popular tags as: tag list | tag cloud

  • d  (by 1 person)

Similar Items

Related Subjects:(3)

User lists with this item (1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.