Diversification strategy : how to grow a business by diversifying successfully (图书, 2009) [Hayden Memorial Library @ Citrus College]
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Diversification strategy : how to grow a business by diversifying successfully

Diversification strategy : how to grow a business by diversifying successfully

著者: Graham K Kenny
出版商: London : Kogan Page, 2009.
版本/格式:   打印图书 : 英语查看所有的版本和格式
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Diversification Strategy describes in clear detail the seven characteristics of successful diversifiers, revealing a blueprint for successful diversification based on a close examination of the  再读一些...

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文档类型 图书
所有的著者/提供者: Graham K Kenny
OCLC号码: 1010828245
描述: XVII, 206 p. ; 24 cm
内容: Section - ONE: Setting the Diversification Scene;Chapter - 01: Management's Leper;Chapter - 02: What is Diversification?;Chapter - 03: Identifying Successful Diversifiers;Chapter - 04: The Diversified Exemplars;Section - TWO: Detailing the Stategy;Chapter - 05: Establish a Supportive Corporate Center;Chapter - 06: Select Capable Division Managers;Chapter - 07: Install Appropriate Performance Measures;Chapter - 08: Set Effective Incentives;Chapter - 09: Align the Corporate Culture;Chapter - 10: Secure Competitive Advantage;Chapter - 11: Buy Well and Integrate;Section - THREE: Learning from Some Corporate Cases;Chapter - 12: When Diversification Goes Pear-Shaped;Chapter - 13: Dabbling in Diversification;Chapter - 14: Diversification Genius?;Chapter - 15: The Focused Message for Diversifiers;Section - FOUR: Changing Your Perspective;Chapter - 16: Adopting a Different View;Chapter - 17: Diversification Lessons
责任: Graham Kenny.
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