Diversification strategy : how to grow a business by diversifying successfully (Book, 2009) [Hayden Memorial Library @ Citrus College]
skip to content
Diversification strategy : how to grow a business by diversifying successfully

Diversification strategy : how to grow a business by diversifying successfully

Author: Graham K Kenny
Publisher: London : Kogan Page, 2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Diversification Strategy describes in clear detail the seven characteristics of successful diversifiers, revealing a blueprint for successful diversification based on a close examination of the  Read more...

You are not connected to the Hayden Memorial Library @ Citrus College network. Access to online content and services may require you to authenticate with your library. My Library Account Access
Getting this item's online copy... Getting this item's online copy...

Find a copy in the library

Getting this item's location and availability... Getting this item's location and availability...

WorldCat

Find it in libraries globally
Worldwide libraries own this item

Details

Document Type: Book
All Authors / Contributors: Graham K Kenny
OCLC Number: 1010828245
Description: XVII, 206 p. ; 24 cm
Contents: Section - ONE: Setting the Diversification Scene;Chapter - 01: Management's Leper;Chapter - 02: What is Diversification?;Chapter - 03: Identifying Successful Diversifiers;Chapter - 04: The Diversified Exemplars;Section - TWO: Detailing the Stategy;Chapter - 05: Establish a Supportive Corporate Center;Chapter - 06: Select Capable Division Managers;Chapter - 07: Install Appropriate Performance Measures;Chapter - 08: Set Effective Incentives;Chapter - 09: Align the Corporate Culture;Chapter - 10: Secure Competitive Advantage;Chapter - 11: Buy Well and Integrate;Section - THREE: Learning from Some Corporate Cases;Chapter - 12: When Diversification Goes Pear-Shaped;Chapter - 13: Dabbling in Diversification;Chapter - 14: Diversification Genius?;Chapter - 15: The Focused Message for Diversifiers;Section - FOUR: Changing Your Perspective;Chapter - 16: Adopting a Different View;Chapter - 17: Diversification Lessons
Responsibility: Graham Kenny.
Retrieving notes about this item Retrieving notes about this item

Reviews

User-contributed reviews

Tags

All user tags (1)

View most popular tags as: tag list | tag cloud

  • d  (by 1 person)

Similar Items

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.